Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is a technical process performed on a website to increase its visibility online. It involves a number of processes such as the writing of Meta information, on-page copy, search engine submission, and link building.

SEO is an important area of online marketing as the internet becomes an increasingly competitive market place. SEO, when performed correctly can give companies a prominent position within all major search engines; an attribute directly associated with web traffic, sales and enquiries.

It is an organic process and therefore requires ongoing attention. Companies generally employ agencies on a long-term basis to manage their search engine optimisation.

The new SEO is about people, ideas, content  - not just IT. Organic SEO is now a multi-million pound industry with standards, good practice and proven results.

CL5 use a combination of marketing experience and technical ability to optimise a site. We remain user-focused, refusing to keyword 'stuff' or use unrelated meta information to drive traffic. Our attention is concentrated on targeting highly relevant traffic, with the intention to purchase or enquire.

This is precisely measured through anaytics data and regular client reports, maintaining complete transparency with CL5 search engine optimisation.

CL5 London - SEO Experts

CL5 is one of the UK’s few dedicated search engine marketing agencies. We have a team built up of marketing professionals and technical staff to give a balanced approach to search engine optimisation.

We approach search engine optimisation ethically and do not use any underhand tactics to drive traffic. As an ethical agency our SEO relies on intense work on and off site.

All campaigns begin with a period of intensive keyword research, to carefully select the correct phrases for a site and implement them into a structured meta format. The SEO we work on is user and search engine friendly; we will never ‘stuff’ a page with keywords as it only drives the wrong traffic and doesn’t give the client the desired return on investment.

A dedicated web copywriter will produce relevant copy using select keywords. This is always user focused, well written and engaging. It increases relevance within search engine result pages, drives traffic and encourages returning users.

We precisely monitor search engine optimisation campaigns, through organic rankings for the agreed keywor list. A monthly report is produced for clients detailing a websites position for all keywords, and showing the effectiveness of CL5 search engine optimisation.