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PPC Consultancy

The Pay Per Click (PPC) market has grown massively since its birth in 2003. Now a multi-million pound market it is an area of business companies are increasingly focussing on.

The success of PPC is attributed to the speed it delivers results and the return on investment it provides. It is a form of advertising available to all companies regardless of size and structure from small to large multi-nationals.

In an increasingly competitive market business is turning more to dedicated search marketing agencies with accredited with Google AdWords Individual staff.

PPC can be measured closely and gives users detailed access to click through rates (CTR), impressions, cost per click (CPC), performing keywords and average ad position.

Managed correctly this information gives agencies the tools to quickly respond to market trends, target ads at specific seasonal promotions, last minute offers and specific web pages.

PPC is a flexible advertising medium. Ad campaigns can be implemented to show at specific times, to specific audiences and respond to specific keywords.

Success is measured through CTR. The more people to engage with an ad, the more people visit a page and the better a company’s return on investment.

 


 

CL5 London - search engine promotion specialists

CL5 is a search engine marketing agency, expert in PPC advertising, search marketing, search engine optimisation (SEO), online PR and web copywriting.

We work with clients across the UK, in the leisure, legal, property, and professional services sectors on organic and paid-for search marketing contracts.

Organic search marketing campaigns are managed over a significant time period, and involve website optimisation, online copywriting, online PR and link building; all implemented to increase a websites position within the major search engines: Google, Yahoo! and MSN.

Pay Per Click (PPC) is a more flexible format, and is managed on a daily level with stringent budgeting limits and constant assessments of campaign, keyword and ad variation performance. All tecnical staff at CL5 are Google Adwords Professionals, and are experienced in running campaigns on all levels across a variety of commercial sectors.

We manage significant PPC campaigns and focus heavy attention on the front-end of the campaign to ensure the correct keywords are selected from the outset. This means campaign costs are kept low and the client recieves a positive return on investment.



 

 
CL5 Search Engine Optimisation, Old Bank of England Building, 31 Castle Street, Liverpool, L2 4GL
0151 236 3322 agency@cl5.co.uk
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